Category Archives: Uncategorized

Audience First Marketing is the system I have developed to create successful marketing campaigns in the modern media world. It has been developed through applying a lot of experience and research into people and how they behave. Here are the 5 Steps to Audience First Marketing If you want further information, drop me a line.Continue reading “Audience First – They’re the Important People”

The global pandemic has given us time to pause and think. Our normal lives have been interrupted, and many people in business have had to be fast on their feet to try and keep trading. But now that we are seeing a move towards what was normal, the question to ask is, do we wantContinue reading “What’s New? Nothing? Or Everything?”

Why is creativity so important in communications? When you see something you remember it – whether that memory is conscious or subconscious can depend heavily on how you connect. Is it memorable? In my career in advertising the campaigns I worked on varied from the hard-hitting sales and promotional ads for Crazy Prices to brandContinue reading “The Creative Process”

When do you get old enough and experienced enough to say your bit and risk offending just about everyone involved in marketing? Well, I think 62, with 40+ years experience is the moment. Have a look at my profile and you’ll see I’ve earned my spurs, so I am not going to pussyfoot about. IfContinue reading “The Media Revolution…Everything is Different”

Sometimes you come across a book or two that are just right. That just explain to you what you think you have been thinking, but have not been able to arrange properly in your head so that you get it. These two books have done that for me in recent weeks. Matthew Syed’s in-depth analysisContinue reading “Life is a Learning Curve”

America is the land of advertising. MadMen – (named after Madison Avenue, not the mental state of ad people), Coke, commercial television, soap operas (originally radio shows sponsored by soap powders). Growing up Advertising Age came into the house with stories of accounts worth millions changing hands, and the stars of the adworld winning businessContinue reading “Learning in America”

I am not sure if I am a fan of the word creativity in the world of marketing and communications. I am always a little embarrassed to say that the work I produced was creative, with the background thought that real creativity comes from artists, writers, composers and sculptors, those that start with a blankContinue reading “Teamwork Works”