Author Archives: drmargaretgrace

Television ads, or commercials, or spots as they are known in the States, were the heartbeat of advertising and ad agencies for through the golden years of four-channel UK broadcasting. If you talked about advertising, people thought television, if you wanted to make a name in the business, making a great tv ad was theContinue reading “Anatomy of A Television Advertisement”

Audience First Marketing is the system I have developed to create successful marketing campaigns in the modern media world. It has been developed through applying a lot of experience and research into people and how they behave. Here are the 5 Steps to Audience First Marketing Identify the target audiences. It is not one, itContinue reading “The 5 Steps to Audience First Marketing”

How many times do you say to someone these days, “the world is going mad” or words to that affect. Trump, Brexit, the amount that footballers are paid, the impact of social media on young people. We live in a world of constant disruption. I was doing a talk recently and asked the 40 peopleContinue reading “Learning from Your Mistakes – It’s An Improvement Process.”

H ow many times do you say to someone these days, “the world is going mad” or words to that affect. Trump, Brexit, the amount that footballers are paid, the impact of social media on young people. We live in a world of constant disruption. I was doing a talk recently and asked the 40Continue reading “Disruption is Here! Your Marketing Has to Adapt!”

Most posts online are all positive, about how brilliant people are, how well a company ins performing, and a lot of guff. So I thought you all might be interested in when, why and how I was fired. In 1990. From McCann Erickson Belfast. By a certain David Lyle. If you have watched Mad Men,Continue reading “The Day I Got Fired!”

From my Long Experience! “Sure, when I see an ad for a Mars Bar, I’ve never got up and got in the car and gone and got one!” (But the next time the car was filled up, a Mars Bar was bought.) “Advertising doesn’t work on me, I’m sure it works on some people, butContinue reading “9 REASONS WHY MARKETING COMMUNICATIONS DOESN’T WORK”

With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog comes with a built-in members area – so that readers can easily sign easily up to become members of your blog. What can members do? Members can follow each other,Continue reading “Grow Your Blog Community”